Last Updated: August 11, 2026

Welcome to Tech Confidence Now. Your privacy, digital safety, and peace of mind are deeply important to us. This Privacy Policy explains how Gentechie, LLC DBA Tech Confidence Now ("we," "us," or "our"), owned and operated by Kristi McPherson-Burns, collects, uses, shares, and protects your personal information when you visit our website, take our quizzes, or purchase our digital bundles and programs through our platform provider, systeme.io.

By using our website, services, or purchasing our products, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We only collect information that is necessary to provide you with our services, deliver digital products, and communicate with you effectively.

A. Information You Voluntarily Provide to Us

• Contact & Quiz Information: When you take our quiz, sign up for a newsletter, or download a resource, we collect your name, email address, your individual quiz responses, and your calculated quiz scores/results.

• Billing and Transaction Information: When you purchase a digital product or join the Academy, we collect information necessary to process your payment. This includes your name, billing address, phone number, and payment details.

  • Note on Payment Processing: All financial transactions are processed securely through our third-party platform (systeme.io) and its integrated payment gateways (such as Stripe or PayPal). We never view or store your full credit card details or bank information on our servers.

B. Information Collected Automatically

1. Technical Data

When you navigate our website, our platform provider (systeme.io) automatically collects certain technical data, including:

• Your IP address.

• Browser type and operating system.

• The pages you visit, time spent on those pages, and other usage statistics.

• Cookies and tracking technologies to optimize your user and checkout experience.

2. How We Use Your Information

We use the data we collect to protect your user experience and run our business. Specifically, we use your information to:

• Deliver your custom quiz results and match you with the correct digital bundle resource.

• Fulfill your orders, deliver digital files, and process secure transactions.

• Send you shame-free tech confidence strategies, updates, weekly newsletter, and marketing emails (which you can opt out of at any time).

• Respond to customer support inquiries and troubleshoot technical issues.

• Analyze website performance to make our landing pages cleaner and easier to use.

• Comply with applicable legal, financial, or regulatory obligations.

3. How Your Information is Shared

We respect your privacy. We do not sell, rent, trade, or lease your personal information to third parties.

To run our online business, we share necessary data with trusted third-party service providers who operate under strict confidentiality agreements:

• Platform & CRM Provider (systeme.io): To host our website, manage our email marketing campaigns, deliver digital products, and maintain our customer database.

• Quiz & Form Builders (Tally.so): To build and present our interactive quizzes, capture user responses, and calculate quiz scores.

• Automation & Integration Services (Make.com): To securely route quiz submission data and quiz scores from our form software to our marketing database.

• Payment Processors (PayPal.com): To safely process secure, encrypted financial transactions.

• Website Security & Performance (Cloudflare): To protect our website against cyberattacks, filter malicious traffic, optimize site load speeds, and ensure secure data transmission.

4. Cookies and Tracking Technologies

We use basic cookies and similar tracking technologies to keep track of your preferences, remember your shopping cart items, and understand how you interact with our site. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, some portions of our checkout process or quiz redirects may not function optimally.

5. Data Security

The security of your data is a top priority. We and our platform provider, systeme.io, employ commercial-grade security measures including SSL (Secure Sockets Layer) encryption and third-party security and traffic monitoring services ( Cloudflare) to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, please remember that no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Your Rights and Choices

Depending on your geographic location (such as the EU under GDPR or California under the CCPA), you may have specific rights regarding your personal data. These generally include:

• The Right to Access/Know: You can request copies of the personal data we hold about you.

• The Right to Correction: You can request that we update or correct inaccurate or incomplete data.

• The Right to Deletion ("Right to be Forgotten"): You can request that we completely erase your personal data from our systems.

• The Right to Opt-Out: You can opt out of receiving promotional emails from us at any time by clicking the "Unsubscribe" link at the bottom of any email we send, or by contacting us directly.

We will respond to all legitimate requests within the legally mandated timeframes.

7. AI-Generated Visuals & Media

To enhance user experience and provide engaging visual concepts throughout our website, quizzes, and educational materials, we may utilize artificial intelligence tools (such as AI image generators) to create generic graphics, illustrations, and stock images. No personal user data is ever fed into or used to train these AI visual tools. These images are strictly used for decorative and illustrative purposes.

8. Children's Privacy

Our website, quizzes, and digital products are intended for adults and are not directed to individuals under the age of 13 (or 16 in certain jurisdictions). We do not knowingly collect personal information from children. If you are a parent or guardian and realize your child has provided us with personal information without your consent, please contact us immediately so we can remove that data from our servers.

9. International Data Transfers

Our website and platform provider process data globally. If you are visiting our website from outside the United States, please note that your information may be transferred to, stored, and processed in the United States, where our servers and central databases operate. By using our services, you consent to this transfer.

10. Changes to This Privacy Policy

We may update our Privacy Policy from time to time to reflect changes in our business practices or legal requirements. When we do, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how your personal information is handled, please reach out to us:

• Company Name: Gentechie, LLC DBA Tech Confidence Now

• Owner: Kristi McPherson-Burns

• Email Address: hello@techconfidencenow.com

• Mailing Address: PO Box 14, Holton, MI 49425